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OUR FOUNDER'S STORY
Chelle Njiva
ShopFemmeProsper was born from the visionary spirit of Chelle Njiva, a Zimbabwean immigrant whose dream is to merge holistic wellness, empowerment, and fashion. Born in Zimbabwe and moving to the U.S. at age 13, Chelle faced the challenges of adapting to a new world. Her resilience and ambition guided her journey through corporate health and eventually into the wellness and fashion industries, where she realized a gap needed to be filled. This spark led to her vision of creating a brand that does more than just offer clothing—it nurtures the mind, body, and soul of every woman.
Fashion and wellness have played integral roles in Chelle’s life from an early age. As a model, she became acutely aware of the discomfort of trying to fit into industry molds, wearing ill-fitting clothes, and conforming to unrealistic standards. This personal experience fueled her passion to create something different—a brand that genuinely empowers women, allowing them to feel confident in their own skin. Through market research, she confirmed that countless women shared this discomfort and felt underrepresented in an industry that often neglects diversity and inclusion.
Chelle’s passion for making a meaningful difference didn’t stop at creating better-fitting clothes. With over 11 years as a holistic health enthusiast and more than 8 years as a wellness and lifestyle influencer, she gained invaluable insights into the challenges women face in their wellness journeys. She actively engaged her community of 103,000 social media followers to understand their struggles. The feedback was revealing: 75% of women reported difficulty finding time for wellness practices, while 25% cited a lack of access to the right resources.
Obsessed with solving these problems, Chelle dove deep into researching activewear brands, reading customer reviews, and identifying common issues. Concerns about fabric quality, non-inclusive sizing, inadequate sweat-wicking capabilities, and a lack of diverse representation in marketing were consistent complaints. Additionally, there was a glaring absence of transparency around sustainability, which was a growing priority for Gen Z and millennials. This feedback further solidified her commitment to making FemmeProsper more than just a brand—it became a resource for women, helping them stay consistent in their wellness journeys while feeling seen and represented.
Building a Community Through FemmeProsper
FemmeProsper was designed to bridge these gaps in the market, offering women a holistic approach to wellness and style. The brand stands at the intersection of fashion and function, empowering women to feel confident inside and out. Chelle’s vision is not only to provide eco-conscious, luxurious activewear but also to create a global community where women can feel seen, supported, and uplifted in every aspect of their lives.
By listening to the women she sought to serve, Chelle crafted FemmeProsper as a brand that would challenge unrealistic body standards, celebrate diversity, and prioritize more sustainable friendly choices. The goal is to offer women more than clothing—it’s about nurturing their well-being and empowering them through a brand that understands their unique wellness journeys.
Our Philosophy
FemmeProsper’s core philosophy is rooted in holistic wellness and environmental stewardship. The brand’s approach reflects Chelle’s belief that clothing should not only look good but also support a balanced and fulfilling lifestyle. FemmeProsper integrates style with substance, ensuring that women feel empowered in their clothing and in their daily lives. The holistic wellness philosophy guides everything FemmeProsper creates, nurturing the body, mind, and spirit of each woman.
A Global Movement
FemmeProsper is more than a brand—it’s a global movement. Chelle’s vision is to create a space where women feel like somebody, a place where everyone is seen and valued. Through the "Flow with Us" initiative, FemmeProsper integrates mindfulness practices, movement, and a connected global community, giving women the tools they need to feel confident not just in their clothing but in their everyday lives. This is FemmeProsper: a brand, a movement, and a community. A space for women to feel empowered, represented, and supported on their unique journeys to holistic well-being.
